PPC & SEM Campaign

Initial setup and 3 month run for a Basic PPC & SEM Campaign.

Initial Setup: £900 (5 days of work over one month)
3 Month Run: £2700 (15 days of work over 3 months)

**Objective:**
To establish a foundational PPC and SEM campaign that maximizes visibility, drives targeted traffic, and achieves optimal ROI over a three-month period.

Initial Setup Breakdown (5 Days of Work)
Day 1: Market Research & Competitor Analysis
Tasks:

• Conduct comprehensive market research to identify target audience demographics, interests, and behaviour.
• Analyse competitors’ PPC and SEM strategies, identifying key keywords, ad copy, and budget estimates.

Deliverables:

• Market research report.
• Competitor analysis report.

Day 2: Keyword Research & Strategy Development
Tasks:
– Perform keyword research using tools like Google Keyword Planner, SEMrush, and Ahrefs.
– Identify high-potential keywords for both short-term and long-term campaigns.
– Develop a keyword strategy that aligns with campaign objectives.
Deliverables:
– Keyword list.
– Keyword strategy document.

Day 3: Campaign Structure & Ad Copy Creation
Tasks:
– Set up campaign structure in Google Ads, Bing Ads, or preferred PPC platform.
– Create ad groups based on keyword themes and target segments.
– Write compelling ad copy for multiple ad variations.
Deliverables:
– Campaign structure outline.
– Ad copy for approval.

Day 4: Landing Page Optimization & Setup
Tasks:
– Design and optimize landing pages to ensure high relevance and conversion rates.
– Implement tracking codes (Google Analytics, conversion tracking, etc.).
– Conduct A/B testing for landing page elements.
Deliverables:
– Optimized landing pages.
– Tracking and testing setup.

Day 5: Campaign Launch & Initial Monitoring
Tasks:
– Launch the PPC and SEM campaigns.
– Perform initial monitoring to ensure everything is running smoothly.
– Make any immediate adjustments as needed.
Deliverables:
– Live campaign.
– Initial performance report.

3-Month Run Plan

Month 1: Optimization & Adjustment
– **Weekly Tasks:**
– Monitor campaign performance daily.
– Adjust bids, keywords, and ad copy based on performance data.
– Optimize landing pages for better conversion rates.
– **Monthly Deliverables:**
– Performance report.
– Strategy adjustment recommendations.

Month 2: Scaling & Expansion
– **Weekly Tasks:**
– Identify high-performing keywords and allocate more budget.
– Expand the campaign to include new keywords and ad groups.
– Continue A/B testing for ads and landing pages.
– **Monthly Deliverables:**
– Performance report.
– Expansion strategy document.

Month 3: Refinement & Reporting
– **Weekly Tasks:**
– Refine targeting and ad copy to improve ROI.
– Implement advanced strategies such as retargeting and remarketing.
– Prepare detailed analysis for the end of the campaign period.
– **Monthly Deliverables:**
– Comprehensive performance report.
– Final recommendations for ongoing campaigns.
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This plan ensures a structured approach to setting up and running a PPC & SEM campaign, focusing on continuous improvement and optimization to achieve the best possible outcomes.